Odgers Berndtson

Newhall Publishing was appointed by Odgers Berndtson to produce OBSERVE, its flagship publication, including developing the editorial strategy, commissioning, editing, designing and fulfilment to deliver a high-quality, market-leading magazine.

Working closely with the Odgers Berndtson marketing team, Newhall released issue 19 of OBSERVE magazine as a digital campaign entitled The Great Reset. In addition to developing an editorial and launch strategy to maximise engagement during the Covid-19 lockdown, Newhall commissioned and edited features, and created bespoke illustrations, GIFs and banner artwork to be used across all platforms as part of the ongoing digital campaign.

Beyond OBSERVE magazine, Newhall worked with Odgers Berndtson as a strategic partner to develop a number of other branded materials, including the Leadership Confidence Index produced in association with Harvard Business Review Analytic Services, branding for Odgers Berndtson Intelligent Search, and its OutsideIn healthcare product, which involved logo creation, animation and a series of guides across its different levels.

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